There's a divide in the social media sphere--a deep crevasse brimming with ego, greed, hope, misunderstanding, disregard and, mostly, confusion.
Social media experts are clashing with search engine optimizers and social media divas and gurus are gutting each other with harsh, 140-character lashings--all while eager but mistaken marketers and companies are shooting blanks.
Because social-media needs differ from person to person and from industry to industry, it can be difficult to shape.
But that's the thing--it doesn't necessarily need to be "shaped".
The chaos is part of the concept; however, humans and companies often see the most benefits when they approach social marketing with a plan or loose map.
So who helps give those plan? A "social media expert" (SME), right? Well, that's what everyone's calling themselves now.
But what the heck does that mean?
Let's have a meaningful conversation about what defines a SME .
So--What qualities a SME should possess and what qualifications should it take to "become" a SME?
I'll get the first post going with some of my thoughts.
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